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Display Systems
Digital print is perfect for retail outlets, they can have big brand impact on a high street budget!
It used to be the case that creating a big impact at the point-of-sale, with campaign specific graphics and printed branding was a hugely expensive exercise reserved for only the biggest chains and superstores. Digital print changes the rules completely.
Because there are no setup costs, digital print can print a single graphic at the same unit cost as it can print a hundred.
This means that even the smallest retailer can have a well branded and high impact campaign without breaking the bank. For those retail outlets that currently run 50 or less stores, large format digital should absolutely be their print process of choice.
However, there is no need for the bigger chains to feel left out. Increasingly we are seeing the biggest retail chains leveraging the flexibility of large format digital print to run single store test marketing and trial campaigns to test customer response prior to commiting to a National campaign roll-out.
Another advantage of digital is the ability to change colours and images on the fly. Such capabilities are also useful for regionalising and personalising print runs, perhaps with seasonal and time sensitive promotions that require a large number of variations.
Why not run a single store trial campaign to test customer response?
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